Loretta Hunt of SI.com broke the news after speaking with Spike TV President Kevin Kay.
Season 9 of Bellator will actually debut on Saturday, September 7 on Spike TV will will be the finale for the “Fight Master” reality show. Then on September 13, the promotion will make the permanent move to Friday nights and will air weekly from 9:00-11:00p ET.
Kay admitted that with UFC airing weekly on Wednesday nights in the fall on Fox Sports 1 was part of the decision not to move to that night and instead opted for Fridays.
“I don’t want to see Bellator going head to head with the UFC,” Kay told SI.com. “I don’t think that makes any sense for fans. No matter who would win in that scenario, you don’t want to not give the fans the choice to watch both.”
Staying on Thursday nights was not a viable option either as the promotion did not want to go head-to-head with the NFL.
While “The Ultimate Fighter” reality show did some of its lowest ratings while on Friday nights, Kay told SI.com that he thinks Bellator will be able to hold up on that night.
“The Ultimate Fighter on Fridays was doing over a million viewers a week. I’ll take that, and with live fights, I think we’ll do even better,” said Kay.