And now WWE RAW starts to feel the pressure from NFL competition…
On Monday night, the company’s flagship show took a tumble against better football match ups. The show wasn’t hyped as much as last week’s disappointing mess (and there wasn’t a Jerry Springer in sight), but it was the last WWE RAW before Sunday’s Night of Champions pay-per-view. As such, expectations were high.
The flagship show scored a 1.3 share in the first and final hours, and a 1.4 during the 9 o’clock hour.
It hovered around 3.9 million viewers for the first and second hours, which featured John Cena confronting Paul Heyman at the top of the show, and various tag-team matches hyping this Sunday’s pay-per-view event. However, at the 10 o’clock hour, the show dropped to 3.6 million viewers, likely due to Monday Night Football returning from half-time. Speaking of, the NFL’s Eagles/Colts match-up grew in viewership from last week, owning a 5.8 share (compared to last week’s 5.2). It was a much more competitive game overall, and featured two teams trying to prove their worth early in the football season. Drama, intrigue, and athletics all added up to good numbers for ESPN.
There was also stiffer competition from other networks, with NBC airing its ‘American Ninja Warrior’ finale, and other networks debuting new material. But that competition will only increase in the coming weeks.
I wouldn’t call it a victory for WWE – anything below a 4.0 is not great news. However, the fact that WWE RAW maintained in light of tougher competition, and without a big name, means something. The numbers should go up for next week (historically, post-PPV shows see a bump). But if the company doesn’t get itself together creatively, it might signal darker days ahead.
What do you think about the ratings? Do they still mean anything? Let us know in the comments section below!