WWE isn’t one to take an attack sitting down. After Justin Roberts wrote up a scathing blog post accusing WWE of leveraging the Connor Michalek story (and subsequent “Warrior Award”) for it’s own persona PR agenda, the company has fired back with a statement.
It is offensive to suggest that WWE and its executives had anything but altruistic intentions in honoring Connor and his legacy with The Warrior Award. In conjunction with Connor’s father, Connor’s Cure was established by Stephanie McMahon and Paul Levesque to raise awareness and funds for pediatric cancer, and to honor a boy that so many people within the WWE family came to love. The fund is managed by the Children’s Hospital of Pittsburgh Foundation and has already raised more than $200,000 for pediatric cancer research. …
WWE is proud to use our global platforms to raise awareness for important social causes, including Connor’s Cure as well as our longstanding partnership with Make A Wish, our on-going partnership with Susan G. Komen, which has resulted in more than $1.5 million in funds raised, and our international partnership with Special Olympics.
Not to be nit picky or anything, but simply calling the blog post “offensive” does little to defend the actions of WWE. In fact, the company fails to highlight any of the issues brought up – misuse of the “Warrior Award,” untruthful representation of the relationship certain superstars had with Michalek, or anything else Roberts called WWE to task for – and, as a result, seems even more insincere. The company wants you to look at all the good the award did, not the mistruths it took to get there.
For its part, the official Connor’s Cure Twitter account, managed by Michalek’s father, posted a neutral response to the controversy:
Regardless of what said, @JustinRoberts loved Connor and we love him.That’s what counts.I will never 4get all he did for Connor, and now me.
— ConnorsCure (@ConnorsCure) April 3, 2015